OVERVIEW
SmartNet is a company providing financial services. With a broad network of kiosks and strong sales forces nationwide, SmartNet helps customers access more easily to different financial products and solutions.
SmartNet aims to develop an e-wallet solution, which is named SmartPay. SmartPay is established with an ambition to meet customers’ demand in all over Vietnam (for both banked and unbanked customers).
MY ROLE & RESPONSIBILITIES
I led my content team & liaised with designers, project manager to complete 4 areas of works:
- Research, analyze (market landscape, user insight, usability test)
- Ideate, conceptualize (user journey, product concept, communication / brand direction)
- Creative & UX copywriting (brand identity, in-app content, mood & tone guideline)
- Facilitate co-creation workshops with client stakeholders (BOD, Product Head, Product Managers, Marketing Manager)
- Manage client’s expectations throughout 9-month project
*Disclaimer: Though external factors limited my involvement in the go-to-market stages, my passion during the pitching and production phases remains unwavering.
MARKET & USER RESEARCH
- Market research
- User research
IDEATE & CONCEPTUALIZE
- User journey
- Product concept
BRANDING
- Brand name
- Brand tagline
MARKETING
- Market landscape, user insight & holistic strategy
- Execution plan for personal individuals
- Execution plan for micro-merchants
UX WRITING
- Mood & tone guideline
- In-app content
