OVERVIEW
As a painkiller brand, Tydol had competed in the market for a long time but its brand identity was not very distinguished.
After a thorough market research phase, together with brand team, we agreed on the concept defined as “Conquer pains in women’s way”.
Scope of work:
- Market research (with partner Decision Labs)
- Brand framework
- Social content
- Viral video production
- KOL engagement
- Online talkshow (livestream)
- Online PR
- Sales content – infographic video for pharmacist
Samples of published works:
