OVERVIEW
The initial brand name for this career consultancy service was “Better Chance”, which is a non-profit project started in 2018.
As I joined the project team in 2019, I’ve poured my heart and soul into revamping its brand identity.
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Hỗ trợ giới trẻ & phụ huynh Việt Nam cùng nhau chọn lựa & phát triển nghề nghiệp thoả đáng
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MY ROLE & RESPONSIBILITIES
I had the privilege of spearheading the project team in each stage of constructing a robust foundation for a powerful and enduring brand identity, ranging from formulating the brand framework to designing a memorable brand name and logo.
Scope of works
- Organize team brainstorm meetings
- Guide project team members in building a new brand identity
- Creative writing for brand name & tagline
- Guide a designer to propose brand logo
