OVERVIEW
Regent has recently launched their prestigious brand in Phu Quoc. The brand team provided my team with a briefing on communication plans and key materials.
Overall, our goal is to create a powerful and impactful brand story that captures the attention of high-end customers with unique tastes and positions Regent as a leading brand in the luxury market in Phu Quoc.
MY RESPONSIBILITIES
As the Content Strategy Manager, I guided my team members (copywriters & designers) in nailing down a creative direction. Once we crafted the concept, I developed the integrated communication plan.
The brand communication concept was inspired by Regent brand essences defined as elegant architecture, timeless décor, design elements indigenous to the local area and intuitive, discreet service, all of which help to achieve a balanced, harmonious luxury.
Scope of works:
- Brochure (ENG & VN)
- Communication plan
